For the OpenAI Product Growth Team
Growth Product Marketing Manager

Creative needs an
operating system

Hey, I'm Danny (). I've spent 12 years figuring out what people care about, then turning that into products, stories, and growth.

I led digital product for Beyoncé. I helped turn ideas across music, film, technology, philanthropy, and live events into things people could see and use. Then I raised $7M and built Galaxy, a two-sided marketplace that reached millions in GMV.

Now I use AI to understand audiences, make better creative, and test marketing ideas faster. My best work happens when I connect what the product team is building with what customers care about.

I run projects through Kiko and publish what I learn on YouTube.

Complete Guide to Starting Influencer Marketing
Complete Guide to Starting Influencer Marketing (Free Course)
Exposing How Startups Are Tricking Social Media to Go Viral in 2026
Exposing How Startups Are TRICKING Social Media to Go VIRAL in 2026
Influencer Marketing Has Changed in 2026
Influencer Marketing Has Changed in 2026... Here's Everything You Need to Know

My mission is to spread a positive vision of the future

Everybody is hating on AI right now. To me, it’s obvious that this will be the most important positive-sum tool ever invented. These tools can give anyone access to knowledge, expertise, and creative power that once required money, credentials, or connections.

I started my career as a social worker and teacher. That’s why I care so much about using technology to help people and communities the traditional system has left behind.

I want to help change the story people hear about AI. The chance to do that from inside OpenAI is insanely exciting to me.

Production systems I run today, built around the problems this role owns

I built every system below from scratch. Venture-backed companies use them now to find creators, research content, make ads, and review every step.

Codex is my primary driver

I use Codex to orchestrate the agents, skills, data sources, and workflows in every system below. Evals flag bad output before it reaches a person.

Orchestration
Skills
Loops
Evals

A creator GTM engine that finds, scores, and recruits creators for a specific category

Shared with permission
18Step workflow
Validate campaign brief
Start campaign run
Write creator scorecard
Search creators by keyword
Pull creator profiles
Pull recent creator posts
Apply brand filters
Review thumbnails with vision
Score creator fit
Log rejected creators
Find public creator emails
Confirm creator location
Build creator shortlist
Check every result
Trace failed steps
Publish approved shortlist
Export outreach list
Package files for handoff
The client can watch every creator move from discovery to approval. They can check fit scores and contact data, choose who gets contacted, and see campaign results.

A UGC research engine that turns winning posts into briefs creators can use

Shared with permission
19Step workflow
Open or create project
Research product and audience
Build five keyword groups
Save search settings
Build run plan
Check required services
Start or resume run
Capture top Reel URLs
Analyze videos with Gemini
Save analyzed Reel data
Build prompts for synthesis
Find repeatable patterns
Write research brief
Save brief in product
Save reusable patterns
Check vector indexing
Match database and report
Trace failed steps
Package files for handoff
The team can open every source post, read its transcript, check the pattern analysis, review each brief, and decide what creators should make next.

A Meta ads pipeline that researches, produces, judges, and publishes thousands of creatives a month

Shared with permission
17Step workflow
Build brand profile
Capture paid ad library
Score ads in batches
Remove unrelated advertisers
Analyze winning visuals
Capture organic winners
Judge brand-audience fit
Research customer pain points
Write cited research
Build winner review UI
Generate angles and hooks
Approve concepts and hooks
Write claims-checked scripts
Produce and score videos
Approve finished ads
Create paused Meta campaign
Track results and update system
The team can trace every ad from research to publication. They can check claims and scores, approve angles and finished videos, and see exactly what went to Meta.

Let's talk

I’d love to show the team how these systems work, where they break, and what I’d build next.

I’ve used OpenAI products since Davinci-003 to build GTM and growth systems. OpenAI changed how I work. Now I want to bring everything I’ve learned back to the team that built the tools.